What to Say, | Avoid saying this 👇🏼❌ |
Appointment Timing: "Your appointment will start at [time]. Please arrive a few minutes early to get settled." | 'Don't be late" |
Price Increases: "We’re committed to providing top-quality service. To continue doing so, there will be a small adjustment in our rates starting [date]." | "We’re raising prices because of costs." |
Policy Explanations: "To ensure the best experience for all clients, we have a few policies in place. We appreciate your understanding and support." | "These are our rules—make sure to follow them." |
Cancellation Policy: "We understand plans change! To best accommodate all clients, we kindly ask for 24 hours' notice for any appointment changes." | "Canceling late will result in a fee." |
Booking Reminders: "We’re excited to see you soon! Just a quick reminder to confirm your appointment for [date and time]." | "Don’t forget your appointment." |
The Power of Positive Communication in Your Nail Business
In the nail industry, creating beautiful work is only part of the journey. The other crucial piece? Positive communication. How you speak to clients can turn a one-time visitor into a loyal customer. Words matter, and a small shift in tone can make clients feel valued, respected, and eager to come back.
Why Positive Communication Matters
Every interaction with a client shapes how they perceive your business. By choosing positive, friendly language, you show clients they’re important, building trust and encouraging loyalty. Let’s explore some simple phrases that can make a big difference.
Pour on the 'honey'
Booking Reminders
“Hi [Client’s Name]! Your appointment is set for [Date/Time]. Can’t wait to see you!”
This warm message shows clients they’re appreciated and builds excitement.
Service Recommendations
“I think [Service/Design] would look stunning on you. Want to give it a try?”
This personal touch frames recommendations as a special treat for them.
Policy Reminders
“To ensure a smooth experience, please let me know 24 hours ahead if you need to reschedule. Thank you!”
Focusing on shared convenience makes policies feel supportive, not strict.
Price Adjustments
“To keep offering high-quality service, there will be a small price adjustment. Thank you for your loyalty!”
Adding gratitude makes price updates feel respectful and client-centered.
Avoid Negative Language: What NOT to Say
Strict Policy Language
❌ “No-shows are charged. No exceptions.”
✅ “To respect everyone’s time, no-shows incur a fee. Please reach out if you need to reschedule.”
Impersonal Reminders
❌ “Your appointment is confirmed.”
✅ “Excited to see you for your appointment! Let me know if there’s anything special you’d like.”
Ready to Improve Client Communication?
Good communication encourages loyalty and trust, helping clients feel valued.
Ready to enhance your client relationships? My FREE guide, “10 Must-Have Features of a Scheduling Platform,” offers more tools for seamless communication that’ll keep clients returning.
👉 [Get Your Guide Here] and make positive communication part of your client experience today!
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